Shima Edalaltkhah
Product Marketing Specialist | B2B SaaS
Strategic Product Marketing professional driving go-to-market, adoption, and revenue growth in B2B SaaS.
Expert in building scalable GTM and lifecycle systems that align product, marketing, and customer experience. Proven track record of delivering multi-market launches, increasing adoption, and translating customer insights into measurable business impact.
Selected Impact:
Led multi-market go-to-market strategy across 7 regions, driving 40%+ growth in product adoption
Increased product launch engagement by 25% by transforming release communications into a customer-centric changelog strategy
Drove revenue growth by developing high-impact sales narratives, decks, and multi-channel campaigns that improved conversion and supported pipeline generation
Improved NPS by 40% by redesigning the customer support and lifecycle engagement ecosystem
Built and scaled product adoption dashboards, enabling data-driven roadmap and GTM decision-making across teams
Signature Impacts
Led multi-region GTM strategy, aligning product, sales, marketing, and CSM teams.
Drove 40%+ adoption growth through coordinated product and service launches backed by campaigns.
Enabled revenue impact via strong positioning and sales enablement.
Redesigned customer support and engagement ecosystem end-to-end.
Reduced internal workload by 30% while improving experience quality.
Increased NPS by 40% through customer-centric lifecycle strategy.
Built high-impact product adoption and engagement dashboards.
Enabled data-driven roadmap and GTM decisions across cross-functional teams.
Scaled insights to improve product and service adoption, engagement, and marketing effectiveness.